How do composite materials influence the market positioning of Outdoor Loungers as luxury vs. budget products?
Composite materials play a pivotal role in differentiating outdoor loungers as luxury or budget products. High-end composites, such as carbon fiber or premium polymer blends, offer durability, lightweight properties, and sleek aesthetics, justifying higher price points and appealing to luxury buyers. In contrast, budget loungers often use cheaper composites like recycled plastics or fiberglass, prioritizing affordability over longevity or design finesse. This material choice directly influences consumer perception, with luxury loungers associated with exclusivity and innovation, while budget options cater to practicality. Ultimately, composites shape market positioning by balancing cost, performance, and brand prestige in the outdoor furniture industry.
