How do artists use fabric to critique neuromarketing tactics?

Artists have long employed fabric as a medium to challenge societal norms, and today, many are turning their focus to neuromarketing—the science of influencing consumer behavior through subconscious triggers. By weaving, stitching, and draping textiles, these creators expose the manipulative tactics used by advertisers to exploit human psychology.

Textile installations, for instance, mimic the sensory overload of modern advertising, using bold patterns and textures to mirror the way brands bombard consumers with stimuli. Some artists embed hidden messages in their fabric works, forcing viewers to engage deeply—a direct counter to neuromarketing’s reliance on quick, instinctive reactions. Others repurpose corporate logos into quilts or tapestries, subverting their original intent and highlighting the commodification of desire.

Through fabric, artists not only critique neuromarketing but also reclaim agency, inviting audiences to reflect on how their choices are shaped. This tactile form of protest transforms passive consumption into active dialogue, stitching resistance into every thread.