What role does sustainability certification play in fabric material sourcing?
Sustainability certification plays a critical role in fabric material sourcing by ensuring ethical and environmentally friendly practices. These certifications, such as GOTS or OEKO-TEX, verify that textiles meet strict standards for organic farming, fair labor, and reduced chemical use. For brands, certification builds consumer trust and aligns with growing demand for sustainable fashion. It also promotes transparency in supply chains, helping companies avoid greenwashing. By prioritizing certified fabrics, the industry can reduce its environmental footprint while supporting fair working conditions globally. Ultimately, sustainability certification bridges the gap between ethical ideals and practical sourcing decisions.
